We are facing two red-hot crises—the Climate Emergency and Traffic Congestion—both deeply linked by a common culprit: transportation. Governments and local authorities have been working hard to tackle these issues, following science-based strategies and attending yearly conferences where ambitious mitigation plans are laid out. But despite these efforts, the core problems are getting worse:
🚨 Emissions are still rising.
🚨 Fossil fuels consumption is increasing.
🚨 People are spending more time stuck in traffic.

Instead of focusing on effective solutions, policymakers are fixated on stepping stones, trying to:
🔹 Incentivize people to give up cars in favour of buses or active travel.
🔹 Build renewable power plants, upgrade grids, and install energy storage.
🔹 Promote the shift from ICE vehicles to EVs.
🔹 Report minor local successes and exaggerate their impact.

While these efforts might be well-intended, they lose sight of the bigger picture. Climate change doesn’t care about policy efforts, speeches, or local achievements.
The only thing that matters is whether we are actually STOPPING THE PLANET FROM WARMING – and that doesn’t happen.

We only have one atmosphere where we dump our greenhouse gases.
We only have one ocean absorbing excess heat.
We have been following the same strategies for over 30 years, and the situation has not improved.

We are dangerously close to climate tipping points—a point of no return. We cannot afford another 30 years of waiting to see if these strategies will eventually work. Our children deserve better.

This is not to say we should abandon current initiatives. They might work—eventually.
But we must also explore other approaches—ones that address the root cause of these crises rather than merely treating symptoms.

The problem is even broader and more complex than climate change and congestion. Other global crises—resource depletion, supply chain vulnerabilities, economic instability—are all interconnected. Current strategies are making some of these problems worse, pushing them from “emerging” to “critical” status.
Transportation and its supply chain have a major impact on all of them.
But at the heart of the issue is a root cause that in transportation has been ignored—one that dwarfs even fossil fuel consumption in its impact: OVERCONSUMPTION (WASTE).
Addressing this root cause wouldn’t just mitigate transportation-related crises—it would solve them. And it would do so at a fraction of the financial, social, and environmental cost of current approaches.

Nymbel: A Smarter, More Effective Approach
Nymbel is built around this root cause, leveraging the most dominant traffic trend today—single occupancy travel—and designing a solution with the needs of both current and future generations in mind.
To illustrate the difference between our approach and traditional mitigation strategies, consider this analogy:

The Bathtub Analogy
Imagine a bathtub overflowing because the water from the faucet exceeds what the drain can handle.
What do policymakers do?
They focus on the water on the floor, labelling it as “THE PROBLEM“. They develop advanced mopping techniques and efficient water evacuation methods. They fund entire industries dedicated to managing the spillage. Now, mopping and water disposal become profitable businesses, benefiting from subsidies and environmental credits.
Ironically, the more water spills, the more money these businesses make. So why would they truly want to stop the flooding?

What does Nymbel do?
We turn down the tap (i.e. energy, resource, and space overconsumption) so that the drain (i.e. natural CO2 draw-down) can keep up.
With this simple adjustment, all the downstream problems disappear—no more water damage (i.e. emissions), no more wasted resources, no more unnecessary expenses.
And crucially, we do this while improving people’s mobility, convenience, and quality of life—not by restricting their choices.

It’s time to rethink transportation—not based on outdated models from 120 years ago, but on today’s socio-environmental and technological realities.