What’s different?

All the inventions that changed our life for the better started by seeing the reality from a different perspective. Most of the times they defied the best practices and paradigms of the time they emerged.

That is exactly the case with Nymbel. The change of perspective revealed untapped potential in mitigating the crises we fight with, issues that weren’t even acknowledged, let alone addressed, and simple yet comprehensive solutions to solve intricate problems .

In personal transportation, we are using vehicles invented in an environmental, social, and technological context that was radically different than that of today. Motorised trains, trams, buses and automobiles, their infrastructure and supply chain started to emerge 200 years ago give or take, being the accelerators of the Industrial Revolution, also acknowledged as the starting point of climate change.

Within about 150 years we managed to destroy the environmental balance that lasted about 25,000 years and set life on Earth on a crash course. Now we are trying to mend the situation by making minor amendments to the same means and mindset that damaged it. No wonder that damaging it further is all we achieved so far.

Population’s needs and quality of life standards have evolved during this period, which is something that mankind has done for millennia. There is no way to reverse this trend. In transportation, the evolution is best represented by this chart:

This is what a successful transition looks like: an almost 2000% increase in car use driven by needs fulfilment, over a 6% decline in bus use. The trend continued stubbornly even after the “Reduce Car Dependency” campaign started and massive subsidies were pumped into public transportation to make it more attractive. If 150 years ago getting people on buses happened naturally, because that was the best option at that time, given today’s context hoping to reverse the trend in the chart above is next to insanity.

The only way is to offer people a sustainable alternative to cars that can better meet their needs and enhance their quality of life.

And this is what Nymbel is all about.